Summary 

Wine is one of the important factors for the development of tourism. Georgia has the opportunity to develop and turn wine tourism into a significant source of income. The place of wine in tourism is determined by the resources and opportunities available in the country.

The coronavirus pandemic has had a negative impact on the tourism sector, which in previous years was a leading sector of the Georgian economy. The COVID-19 pandemic also had a significant impact on the wine industry. Reduced exports to international markets and the downturn in the domestic tourist season have posed new challenges for the industry. Despite the difficult epidemiological situation in the country, the LEPL National Wine Agency has not delayed the technical and technological procedures required for wine exports, marketing activities in the strategic international markets of Georgian wine have been replaced by remote and online formats. , Promotional pages of Georgian wine were created in various social media, etc. Vintage was organized and wine quality monitoring activities were continued.

The role of the state in the development of winemaking and wine exports is very large. Small and medium-sized businesses really need special help during a pandemic.

The biggest economic blow during the pandemic hit the tourism sector. Therefore, employees in the field of tourism should extend the tax benefits as much as possible in order to use the money allocated for taxes to maintain business, salaries, employees.

It should be noted that in order to save wine tourism and the tourism sector as a whole, the focus should be on domestic tourism.

The state should do more to promote Georgian wine and promote small wineries.

Professional staff in the field of tourism and wine production should be trained in higher and vocational schools. It is also important to train pitcher specialists and properly equip the wine industry.